Warner Bros bested tracking and overcome marketing challenges: How they turned 'A Minecraft Movie' into a blockbuster box office success.

Studios have struggled to get younger generations into the theaters for years. Could more immersive experiences be their golden ticket?

Goldstein is optimistic that “Minecraft” will help turn the box office tides. Fortunes have already begun to shift. Prior to this weekend, box office revenues were nearly 11% behind last year and 40% behind 2019, according to Comscore. Now the gap has shrunk to 5.3% behind 2024 and 35% behind 2019.