Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...

This year at CES 2025, Dell is announcing a huge rebranding for all of its consumer and commercial PCs. However, while this ...

The company is dividing its PC line-up into three categories: Dell, Dell Pro, and Dell Pro Max. Dell executives said Apple didn't own the words ... Alienware. "Your branding sounds a lot like ...

Dell is ditching its old naming system for PC products. The company is dividing its PC line-up into three categories: Dell, Dell Pro, and Dell Pro Max. Dell executives said Apple didn't own the ...

Dell has overhauled its PC product lineup by shunting nearly all of its PC models into three tracks: Dell, Dell Pro, and Dell ...

Dell rebrands its lineup at CES 2025, replacing XPS, Inspiron, Latitude, and Precision with Dell, Dell Pro, and Dell Pro Max.

Corporations spend millions of dollars every year to make sure that ... If you remember your elementary school times tables, that’s nine different labels for Dell computers starting in 2025, ...

Dell is rebranding its PCs by retiring names like "XPS" and "Inspiron" in favor of a simplified Apple-inspired system — Dell, Dell Pro, and Dell Pro Max.

According to Dell, global shipments of PC monitors are ... while keeping your workspace organized. Additionally, the convenient pop-out quick access ports make it easy to connect peripherals.

In a bid to reinvigorate PC ... "Your branding sounds a lot like Apple - aren't you following them?" The pretty damning instant commentary from the media was defended weakly by Dell executives ...