Influencer fashion marketing once drove trends overnight—but are rapid trend cycles causing social media fashion fatigue? Explore why consumers are pushing back.

Clothing is an essential item people must have. On the surface, this gives the impression that opening a clothing store is a business no-brainer. In reality, fashion is complex, with different styles ...

Learn how logo fashion and luxury marketing are redefining modern fashion and influencing what people wear today.

A clothing boutique is different from a normal retail clothing store in that sells to a very specific niche market. The demographics for this type of store is narrowly defined. As such, its marketing ...

Marketing director Chris Duncan is the mastermind behind all the marketing and analytics for Honor Roll Clothing. As one of the owners of Honor Roll Clothing, it is Duncan’s responsibility to make ...

For $495 a pop, East Northport’s Chris Gommlich will give Long Island business owners the suit off his back – prime real estate, he claims, for an eye-catching marketing campaign. In the last two ...

Fashion labels marketing "genderless," "gender neutral" or "gender inclusive" clothing is championed by proponents as a groundbreaking movement that challenges the traditional gender stereotypes, but ...

Influenced by male celebrities, more and more Chinese male fashionistas are integrating women’s clothes into their wardrobe due to their more fashion-forward designs and attention to detail.