New York City subway ads for a new pendant by AI startup Friend were quickly defaced by droves of angry residents. The company’s latest gizmo, a necklace designed to constantly listen to you via a ...

The company's CEO, Avi Schiffmann, told Cosmopolitan that he finds the product's backlash "very entertaining." ...

An AI startup spent more than $1 million to advertise on New York City’s subways — and New Yorkers simply aren’t having it. Posters for Friend, a necklace style device that listens to your entire day ...

If you have taken a New York City subway recently, you probably know about Friend. More than 10,000 posters advertising the ...

The reason for the pivot is probably as simple as the fact that purchasing and wearing an AI pendant creates friction—both ...

A new artificial intelligence device called “Friend” launched a splashy $1 million ad campaign in New York City, blanketing subway stations with posters promoting its wearable AI companion. But ...

If you’ve been on the New York City subway recently, you’ve probably seen stark white ads promoting a wearable AI device called Friend. CEO Avi Schiffmann told Adweek that the company spent more than ...