Wall Street analysts see AI boosting Meta's performance this year. The tech titan could also be a big winner amid the drama swirling around TikTok.
Meta is courting TikTok influencers hard, hoping to turn Instagram Reels into the go-to place for short-form video in the United States. Digital Music News first reported on Meta’s cash incentives last week—now Business Insider has seen the contracts.
Claims that TikTok had been sold circulated after the app went dark in response to a U.S. federal ban, then returned a short time later.
As TikTok resumes service following its brief ban, fellow social media giant Meta now faces a user boycott amid significant platform changes.
Meta stands to be one of the largest beneficiaries of a TikTok ban in the US, analysts say. Through ad dollars alone, Meta could rake in up to $3.38B.
The U.K.'s National Crime Agency has said it's made big progress in stamping out accounts linked to people-smuggling on Meta, X, TikTok and YouTube.
Meta is offering deals to creators to promote Instagram on other short-form video apps, including TikTok, Snapchat and YouTube, CNBC has learned.
Meta Platforms Inc is promoting Instagram by exploiting the absence of TikTok download option from Apple and Google stores.
On January 19, the day before Donald Trump is inaugurated, TikTok will be banned in the US as it has failed to divest its US operations.
Shares of Meta are up 65% over the last 12 months.
Meta is reportedly offering TikTok creators huge payouts, with some deals going up to Rs 43 lakh per month, to create exclusive content for Instagram Reels. This move is part of Meta’s strategy to compete with TikTok,
The developer behind Pixelfed, Loops, and Sup, open source alternatives to Instagram, TikTok, and WhatsApp, respectively, is now raising funds on