Turki Alalshikh, Dana White’s boxing partner, invokes Muhammad Ali’s legacy to counter criticism about the new league’s lack of history.
The venture is a joint project between the Saudi General Entertainment Authority and the TKO Group, who own WWE and the UFC
The boxing landscape may be on the verge of a huge shift. Turki Alalshikh, Dana White, TKO Group Holdings, and Sela announced a multi-year partnership to begin a new boxing promotion. TKO is the parent company of the UFC and WWE,
Essentially the two look to bring together a lot of things in boxing in a UFC type of boxing league in a game changer.
Dana White and Turki Alalshikh are about to shake up boxing like never before. With the UFC boss and the Saudi sports powerhouse teaming up, the newly announced boxing league promises to scrap the alphabet soup of belts and politics in favor of a streamlined,