Almost three in five (59%) consumers say they “love” Christmas ads, up from 51% in 2023, according to data from Kantar. A ...

Leadership that enables creativity throughout an organisation is essential to breaking free of self-limiting beliefs.

Recruiting new consumers to categories with high household penetration is difficult, but that doesn’t mean growth has to ...

As account based marketing (ABM) gains traction, how can it best be used to increase marketers’ strategic reach?

Revolut is shifting its marketing strategy to be more customer-focused, using partnerships and events to further its global ...

We discuss what the industry can do to support marketers from more diverse socio-economic backgrounds, and share key ...

With an ex-marketer set to take the reins, Gucci continues to shake up its communication team and strategy amid weak Q3 sales ...

The ‘Hello Boys’ campaign has long been held up as a classic by those who want to take marketing back to what they see as a ...

From H&M’s strategy to combat slowing sales to reframing B2B marketing beyond lead gen, it’s been a busy week. Here is my ...

Marketing Week was invited to Specsavers’ annual internal marketing festival. From the need to collaborate to overcoming ...

Oven cleaning brand Oven Pride has strong awareness among consumers, but having done no communication in a decade, it has ...

…memorable, because our brains are more likely to recall tasks that were left unfinished than those that were completed.