The fizzy drinks brand wants the line to become something young people “naturally use in culture again”, insisting this is ...

Launching into a fiercely competitive category, Nex Playground has carved out a niche for itself with its family friendly positioning and product.

Aiming to “still be relevant in another 100 years”, the denim giant believes collaborations across music and sport will ...

Pareidolia, or our tendency to see faces in random objects, can be a powerful tool in marketing for grabbing - and keeping - ...

There is more to showing up in culture than following the latest trend and the brands who realise that are better placed for ...

Jim Squires underlines the importance of all aspects of marketing being connected to ensure it is not just seen as a ...

AI is one of the latest developments changing how brands work with agencies, influencing the services they need, the types of ...

Unilever, Mars Petcare and Capgemini Invent on why the real obstacle to AI-powered growth is everything that happens before ...

As well as being two of the most respected marketing professors globally, Byron Sharp and Mark Ritson are both famed for ...

Senior leaders discuss how to identify, manage and fix skills gaps within teams in the latest episode of Marketing Week’s ...

Enrico Galliera is ending his 16-year career at the luxury car marque, just weeks after the launch of Ferrari’s first ...

The ASA has banned ads from Adidas, Calvin Klein and Uniqlo for “misleading” consumers with their environmental claims.