AI is helping the group win more business without having to engage in a traditional pitch process, CEO Arthur Sadoun said ...

The impact of AI goes far beyond efficiency, Camire explained. Global knowledge work is valued at $20-30 trillion, and even a ...

At Advertising Week, Todd Kaplan said marketers should think of brand building like pointillism and not rush to jump on every ...

On the heels of its “Better in Denim” campaign, the apparel retailer is turning to community connections to burnish its ...

Making the most of live events goes beyond sponsorships as individuals increasingly engage with real events virtually.

Tumi, which piloted Amex Ads, saw return on ad spend 30% higher than its targets while reaching more Gen Z and millennial ...

The shift from keyword search to prompt driven-search is opening up new opportunities for brands, according to Greg Johns of ...

To engage its Gen Z and Gen Alpha consumers, the Unilever brand went beyond social listening for a more collaborative process ...

Getting inclusivity right does not require initiatives like a DEI team, but rather full organizational buy-in, marketers said ...

Executives from Unilever, Gap and Marriott are increasingly focusing on agency partners who can deliver on performance and ...

The chain fired the firm that advised it on its recent logo and restaurant refresh after significant consumer pushback led to ...