Initially targeting a viewer base of 250,000, ReelNow TV audiences can unlock episodes by viewing 30 to 60-second premium ads ...

Mada Media Company's CEO Mohammed Ali Al Hammadi reveals significant opportunities within OOH advertising and shares Mada ...

Guerlain announces Mohammed Hindash as the Maison's first regional make-up ambassador to power storytelling rooted in MENA's ...

Motivate Val Morgan Cinema Advertising's Ahmed Ramadan discusses the choice facing brands: continue chasing the vanishing ...

Magnitude Creative's Philippe Berthelot believes the network model has failed to adequately serve clients, creatives and ...

With a focus on growth in Saudi Arabia and the UAE, Jon Holloway will lead AKQA’s continued transformation and innovation ...

Anthony Nghayoui has been appointed to lead Creo, which now looks after influencer marketing capabilities for OMG in MENA.

The Red Sea partnered with creative agency Freedom, production house Beautiful Destinations, media agency Starcom, and destination communications partner, PRCO to bring the We've Saved a Place for You ...

The Miral campaign is being rolled out across social and digital, OOH, radio, publications and community-focused activities and events.

Based in the BRASH Riyadh studio, Chibli will oversee landmark projects with Qiddiya, New Murabba, KAFD and Diriyah.

ZAMAKAN Sleiman on why Saudi Arabia demands more than regional strategies — it requires cultural relevance and human-centric ...

Dana Tahir has been appointed CEO, while Rishi Talwalker and Razan Karim step up as Heads of Communications at Havas Red.