TikTok has set lofty ad sales goals this year even as a new ownership deal for the app in the U.S. leads advertisers to ...

AI tools have made creating fake accounts easier, but there are ways to spot bad actors and combat false narratives.

Victoria’s Secret has had its share of ups and downs, but new CMO Elizabeth Preis is forging ahead with new strategies.

AI tools have made creating fake accounts easier, but there are ways to spot bad actors and combat false narratives.

Rethink’s “McCain Masala Movie” turns a snack launch into a full-scale Bollywood production filmed on location in Mumbai.

Disney Advertising’s Jamie Power and Dana McGraw break down common myths about measurement, from cross-screen attribution to third-party accuracy—revealing how data, tools and strategy connect to help ...

Conversational AI is transforming internet enabled information discovery, creating profound implications for advertisers due ...

The rapper’s new role as Bobbie’s “chief confidence officer” puts feeding freedom and parental advocacy center stage.

Gen Z’s embrace of 2010s nostalgia allows brands to move beyond generic strategies and create bolder, more memorable ...

BBH USA won the account following a competitive review led by the client. Earlier this year BBH launched a campaign for ...

We asked Hispanic execs to pick their favorite recent advertising aimed at Latinos—here’s the work they chose.

Ad Age sat down with creators during Advertising Week to discuss how they’re deepening their relationships with brands.