Mrs&Mr co-founder on agency-client relationships
Breaking and Entering Media’s latest episode features Daniel Wadia discussing the key to lasting partnerships.
How Rare Beauty built its brand community
Instead, the beauty brand founded by Selena Gomez debuted by launching the Rare Impact Fund, an initiative that aims to ...
McDonald’s E. coli outbreak—marketing experts react to chain’s response
The E. coli outbreak at McDonald’s that led to at least one death and 10 hospitalizations is a crisis no brand wants to ...
19 creative campaigns to know about today
Kate Spade’s M&M’s collection, Nike’s Fruity Pebbles prank and Portland airport’s wild interactive installation.
From demographic data to dynamic targeting—the future of automotive marketing
The media landscape is changing as quickly as the auto industry, and advanced audience targeting through addressable media is ...
Taco Bell’s CMO on the new Decades menu and the chain’s biggest challenge
Taco Bell’s Taylor Montgomery talks about the new nostalgia campaign, reaching Gen Z and a hurdle facing the chain.
Preacher opens in Amsterdam, seeing parallels to Austin
Independent agency Preacher is making its first move outside Texas by establishing a presence in Amsterdam, a city the shop’s ...
Watch the newest commercials from Shutterfly, T-Mobile, Dos Equis and more
Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll ...
Fox shakes up ad sales to focus on tech
Fox is expanding its ad sales team with an emphasis on growing its tech capabilities, the company announced today. The media ...
Inside AI’s growing role in agency reviews—how it is transforming the pitch process
Within the safe confines of a pitch, ad agencies are using AI to vet influencers, quickly put together spec work and complete other tasks.
Why AI still can’t recreate brand logos or products—and how that’s changing
Generative AI is still wonky mimicking advertisers’ style guidelines, but these marketing tech startups are working on it.
Mountain Dew’s revamp—what designers like (and don’t like)
Mountain Dew is moving to recruit the next generation of customers by hiking into its past. The PepsiCo-owned soda brand this month revealed a new visual identity that restores its proper first name ...