I am the first to admit that I”m not an expert on hiring procedures and practices. Yet, I often receive inquiries from small business principals seeking assistance in the hiring of a marketing ...

The terms "upstream" and "downstream" refer to two different, but equally important, aspects of marketing. Upstream marketing is focused on strategy and the long-term market situation, while ...

With five years of experience as a writer and editor in the higher education and career development space, Ilana has a passion for creating accessible, relevant content that demystifies the higher-ed ...

A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close ...

FCA recently named Lonnie Ostrow marketing and communications director. In this role, Ostrow will be responsible for managing FCA’s robust marketing strategy including the traditional and digital ...

RaLin, a leading general contractor with more than 50 years of service across the Southeast, has announced the appointment of Emily Dixon as its new director of marketing.

Cinema United (former NATO) has tapped Theo George as Director of Marketing, a new position. Based in LA, he will serve multiple marketing and communications functions for the organization including ...