In the immortal words of David Byrne, “with music, you often don’t have to translate it. It just affects you, and you don’t know why.” This holds just as true for someone listening closely to a ...

Well-chosen in-store music can turn casual visitors into loyal customers, nudge them toward unplanned purchases, and ...

Retail media has become one of the fastest-growing channels in advertising. Retailers are monetizing websites, apps, sponsored search, off-site programmatic and, increasingly, in-store screens. Yet ...