These days, any designer worth his or her salt is grappling with ideas of waste and sustainability, trying to come up with ways to do more with less. This is especially pressing in the realm of ...

Even diamond necklaces would look awkward if they were sold in plastic bags. Packaging is a key component of building your brand. Whether you are selling online, through other merchants, or in your ...

Yes, many plastics are capable of being recycled, but most of them never are. Here, our pledge in reporting on sustainability ...

Product packaging is often overlooked as something unimportant. However, like an extension of the product itself, it can attract customers as well as build the brand's reputation. But the look of the ...

Packaging is a key part of the marketing plan for any business that makes or sells products. The influence of product packaging on purchase decisions necessitates attention to detail and a sense of ...

For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons, and illustrations to seize the attention of shoppers. Conventional wisdom held ...

As online sales surge past critical mass, brands can no longer rely on retail-era packaging or costly workarounds to protect ...

The global packaging market for cannabis products is expected to surpass $20.4 billion by 2025, according to a new report from Zion Market Research. Steve Everly, brand director of WestPack and The ...