we’ve shared some of our favourite custom colourways below. Sneakerheads of old will remember the NikeID days when you could ...

Recent examples include Penhaligon and Miller Harris’ ‘fragrance profiling’ sessions that help customers find their perfect scent, or Adidas’s Knit for You pop-up in Berlin, which allowed visitors to ...

Nike By You Custom Shoes Nike’s custom shoes, known as “Nike By You,” were introduced to offer personalized sneaker options for customers. Initially launched as NikeiD in 2000, this service ...

Whether through DIY or custom commissions, young people are willing to spend more time and money than ever to find their ...

Caitlin Clark has a fanatical following and they are now putting pressure on Nike to release her first signature basketball ...

If Nike needs any additional proof that fans are clamoring for a signature Caitlin Clark shoe, they need to look no further ...

The legendary Wu-Tang Clan and Nike are joining forces to grant the official re-release of the Wu-Tang Nike Dunk High sneaker.

SACRAMENTO, Calif. — Dante Belissimo is the creative mind behind custom sneakers from different sporting teams and professional Sacramento Kings players featuring unique colors, patterns and designs.

Nike’s VP of Innovation, with FitAdapt. When you put on the Adapt BB, 'a custom motor and gear train senses the tension needed by the foot and adjusts accordingly to keep the foot snug.' ...

“So excited to get my own custom Nike outfit for the US Open ... “What I learned in the past, all these matches, you're not losing them, you're learning to become stronger,” Sabalenka ...

While the general composition of the logos is fairly similar, the design differences are undeniable. The retro Air Jordan ...

Sabrina Ionescu's custom Nike jacket stole the show during New York Liberty's WNBA championship parade. It even caught the ...