Brandon Galarita is a freelance writer and K-12 educator in Honolulu, Hawaii. He is passionate about technology in education, college and career readiness and school improvement through data-driven ...

Marketing professionals can have a variety of roles and responsibilities at an organization. They’re the people who help with the development of a product or service, find the right consumer market to ...

A marketing manager heads up a marketing department or a project or product team within the marketing division of a company. Using budgets allocated by the company, he helps develop and lead ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

For starters, keep in mind that pretty much everything you do will be seen by customers. That’s the nature of your job, after all. As a result, you carry a lot of weight on your shoulders. Many ...

Industry-driven curriculum encompasses new media marketing, social media analytics, search engine optimization, and data visualization. Build vast alumni and professional connections, and participate ...

A marketing manager in the hotel industry is responsible for maximizing a hotel's revenues. The manager accomplishes this by developing programs to increase occupancy and make profitable use of its ...

It feels like time to dip your company’s proverbial toe in the account-based marketing waters. But how do you get started? What does a reasonable, actionable and measurable plan look like? First, what ...

Digital marketing is about more than figuring out how to use the latest social media platform to promote a product or organization, but that’s certainly part of it. As digital technologies and ...