A slogan has to be catchy, memorable, and clever—so what happens when a company's tagline turns out to be outdated, insulting, or downright terrible? Slogans and ad campaigns can be make-or-break for ...

The best slogan in the world won't help your business if it's already trademarked. The first place to search for trademarked slogans is the federal government's database, but it shouldn't be the last.

When you think of a fun and catchy slogan, what phrases come to mind? Are they short and punchy? Are they deeply emotional? Do they come with a tune that gets stuck in your head? Slogans and their ...

“Never stop improving.” Does that sound corny? I recently reviewed some of the materials I brought home from a motivational training course I took several years ago. One of the exercises was to write ...

The last of our series of jingle promos, this jingle is all about our “Working For You” slogan as News Channel 8 finished up the 1990s. Have a favorite memory of News 8 from our past 70 years? Share ...