This article was originally published on Brand United. In part 1 of this series, we discussed how to use emotion in direct mail to drive results. In part 2 we discussed using loss aversion to drive ...

The NoSQL acronym suggests it's the SQL language that is the key difference between traditional relational and newer non-relational data stores. However, an equally significant divergence is in the ...

In part 1 of this series, we discussed how to use emotion in direct mail to drive results. In part 2 we discussed using loss aversion to drive sales. In part 3 we discussed how to use scarcity and ...

This is a preview. Log in through your library . Journal Information The Journal of Symbolic Logic (JSL) was founded in 1936 and it has become the leading research journal in the field. It is issued ...

For as long as there have been people, there have been those looking to persuade others to purchase a product or service. The science behind sales requires you to have a good understanding of people.