The balanced scorecard is a set of financial and non-financial measures regarding a company's success factors, from four interrelated perspectives: financial, customer, internal business processes, ...

When a multi-billion dollar transportation and airline company sought to get its arms around its unwieldy procurement operation, it turned to a tried-and-true tool to do it: the balanced scorecard. It ...

In my last post, I argued that marketers should use a Balanced Scorecard to measure and manage marketing performance. The Balanced Scorecard was introduced by Robert Kaplan and David Norton in the ...

The balanced scorecard allows hotel leaders to gauge progress toward strategic objectives in a well-rounded manner. Scorecards have financial and non-financial metrics that measure performance ...

Building a scorecard can help managers link today’s actions with tomorrow’s goals. by Robert S. Kaplan and David P. Norton As companies around the world transform themselves for competition that is ...

Apr 5, 2014, 9:58pm EDT Updated: May 28, 2015, 2:05pm EDT Image provided by Getty Images (Sneksy) When you look at the performance of your business, are you getting a balanced evaluation? You’re not, ...

No matter how much we advocate the science of marketing, its art has not disappeared. Take the balanced scorecard, for instance. In the tradition of marketing creativity, a graphical document—the ...

The Ghana Cocoa Board (COCOBOD) has launched a new performance management strategy aimed at reviving and improving the cocoa industry through the implementation of the Balanced Scorecard approach. The ...