We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

This article delves into results from WARC and Aprais showing whether the relationship between marketers and agency correlate with effective work. A report by Aprais and WARC highlights a significant ...

Anna Hamill, Tom Roach, Leo Rayman, Jo McClintock, Sameer Modha and Kate Waters In the second of two episodes covering the IPA Effectiveness Conference, WARC's Anna Hamill speaks to Tom Roach ...

A discussion into the reasons behind a decline in humour in advertising, and lessons in how humour can drive growth. At the 2024 Cannes Lions Awards, a new category was added within the culture and ...

For nearly a decade, Magnum has been hosting a two-day event at La Croisette Magnum House during the Cannes Film Festival. Here, the brand unveils its communication concept for the year, new products ...

Beauty and personal care recorded another year of healthy growth in real value terms in 2022, with the regional performance being driven by the dynamism in the Saudi Arabian market, where premium ...

Global linear TV ad spend will grow 1.9% this year to $153bn. Connected TV ad spend is forecast to rise 19.6% in 2024, and will account for two-thirds of all growth in the video ad market (combining ...

This article explores how prioritising creativity is essential for building future demand and driving greater long-term success, supported by research from James Hurman and other studies. In his ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Marketers need to end their preoccupation with personalisation and focus on those areas where they can excel – attention, context, reach, creativity and consumer experience. Writing for WARC, Ben ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors. Send colleagues a link to this content.