Direct marketing is an important technique in the marketing mix that involves the use of low level appeals to target consumers initiating an immediate response. Furthermore, through using the direct ...

Imagine two fast-food giants, their billboards side by side, each boasting the juiciest burger in town. You, the hungry commuter, gaze out of your car window, torn between these tempting titans. This, ...

E-marketing, also known as Internet marketing, digital marketing, or online marketing, refers to the application of marketing principles and techniques via electronic media and more specifically, the ...

In the Digital Age, where information flows abundantly through screens, there’s a unique charm in holding a physical newspaper in your hands. The feel of the newsprint, the smell of ink, and the ...

Social media has revolutionized the way we travel and experience the world. Imagine this: You’re scrolling through your feed, and there it is – a breathtaking photo of a serene beach or a lively ...

What sets Zomato apart from the plethora of food delivery applications available today? Marketing techniques which Zomato applies are a chimera of innovation and standard since their targeted aim is ...

Another classic example of a funny yet poignant OOH was executed by quick-commerce behemoth Zepto and the matrimonial site Shaadi.com. Placed immediately beside the ad was an advertisement by Zepto, ...

Everest Spices, a brand rooted in Indian tradition and innovation, has transformed from a small spice shop in South Bombay to a global culinary powerhouse present in 58 countries. Its success isn’t ...

For over a century, Britannia has been the heart of every Indian tea-time, not merely selling biscuits but creating memories with each crunchy bite. From a modest beginning in 1892 to becoming a food ...

The pharmaceutical industry is on the cusp of a transformative wave, powered by technological advances and shifts in consumer behavior. As we approach 2025, pharma companies must adapt to an ...

Fevicol is more than just an adhesive; it has grown into a cultural phenomenon synonymous with strength, reliability, and innovation. Over the decades, Fevicol has used clever marketing campaigns, ...

TRP Rating: 15.4 Channel: Star Maa Description: A captivating family drama, Karthika Deepam revolves around the emotional journey of its central characters, with a focus on overcoming life’s ...