However, a piecemeal approach to AI reflects a focus on short-term results instead of overarching strategies, per ...

Planet Fitness has named Brian Povinelli as chief marketing officer, effective Feb. 10, per a press release. A marketing ...

The first such update since 2008 for the big-box store introduces more vibrant colors and promotes its spark logo as a ...

With Values-Based Audiences, Givsly helps brands and agencies align brand values with consumer values. Givsly’s audiences combine several key nonprofit data points including: donor, volunteer, ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Back in 2012, Dollar Shave Club debuted with one of the most ...

Amazon Retail Ad Service shows the e-commerce giant extending its proven solutions to other retailers that want to get in on a lucrative market without the costly and complicated process of standing ...

A campaign spot takes place in a fulfillment center, showcasing what is typically ordered through Amazon before landing on a 2025 Hyundai Santa Fe.

The actor-wrestler appears in new ads that turn into a oddball spiel about the transformational power of the McValue platform ...

WPP, which only won the account in October, established a bespoke Team Starbucks unit to support the coffee chain’s ...

Distilled 2025” also revealed that consumers are increasingly willing to spend more money on unique experiences and products.