Paramount Resumes Partnership with Nielsen
Paramount Global has resumed its partnership with media measurement firm Nielsen, ending a public dispute over the cost of their arrangement. The owner of the CBS broadcast network said Monday that it has signed a new multiyear deal with Nielsen for viewership tracking across its TV networks and streaming platforms.
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Cox Media renews measurement agreement with NielsenCox Media Group has renewed its partnership with Nielsen Media Research, the companies announced on Monday. This article, Cox ...
Paramount Global and Nielsen, a global leader in audience measurement, data and analytics, have signed a new, multi-year deal, effective immediately. The partnership includes measurement for all ...
Nielsen and Paramount have struck a new deal that will reinstate access to the measurement giant’s audience ratings for the media conglomerate’s properties.
Nielsen's Big Data + Panel technology which includes measurement of smart-TV audiences, won backing from the Media Rating ...
Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ad measurement.
President Trump’s inauguration on Monday earned the smallest audience of any since 2013, according to Nielsen Media Research data. The rating agency said just over 24.5 million watched Trump’s ...
TelevisaUnivision and Nielsen are arguing over the use of a single southeastern household that appears to be causing big ...
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