The Spurs officially unveiled Popovich in his new role on Monday via an introductory press conference. Alongside two Spurs legends in Tim Duncan and Manu Ginobili, Popovich announced that he is no longer Coach Pop and that he will now be known as "El Jefe," which means "The Boss" in Spanish.

YEARS BEFORE RISING to the post of NBA commissioner in 2014, Adam Silver spent eight years as the president of NBA Entertainment, where he helmed the league's marketing and production arm, charged with overseeing films,

Gregg Popovich understood the world. That goes back long before the basketball world knew who he was. It probably can be traced to at least Popovich’s time at the U.S.