But is it a sign of things to come?

YouTube says it isn't testing 90-second non-skippable ads. Users on Reddit and X say otherwise, reporting unskippable ads well beyond 30 seconds.

After users reported unusually long ad breaks on TV, YouTube has stepped in to deny testing any 90-second ad format, adding ...

YouTube’s subscription tier initially launched in 2015 as YouTube Red at $9.99 per month for the individual plan. In 2018, it ...

Update – April 9, 2026: A YouTube Spokesperson has reached out to clarify that YouTube does not offer a 90-second ad format and that it’s looking into the situation. Original Story: YouTube users ...

Users on Reddit are reporting that they’re now seeing 90-second unskippable ads on YouTube’s TV app. YouTube’s official ad format rules still state that non-skippable in-stream ads cannot exceed 30 ...

YouTube denies 90‑second unskippable ads, citing a timer bug.