FIRST ALERT: How rare is back to back measurable snow in Myrtle Beach

You may be thinking when was the last time we saw back to back measurable snowfall in Myrtle Beach? Well it is rare, so here ...

FIRST ALERT WEATHER DAYS: Winter Storm Watch, Extreme Cold Watch in effect ahead of winter storm

A developing storm system will bring an increasing risk of significant snow to the Grand Strand and Pee Dee this weekend, ...

WATCH: First Alert Radar streaming on WMBF News overnight

The Pee Dee and Grand Strand will see impacts overnight and into Sunday morning from a winter storm.

Watch: SCDOT to speak with media ahead of winter weather

Winter weather is again threatening South Carolina.

‘I don’t work for you’: Horry County repair shop owner at center of WMBF investigation arrested

Horry County authorities arrested the owner of the Myrtle Beach-area repair shop, months after his shop came under the ...

FIRST ALERT: Why Forecasting Snow is so Challenging

People often get frustrated with meteorologists when snowfall predictions don’t match reality. But there’s more to snow ...

FIRST ALERT: Cold temperatures continue to end the work week

While all eyes continue to be on this weekends forecast we want to make sure you are prepared as you step out the door the ...

How to watch WMBF News on connected TVs

WMBF News is giving you the First Alert on how to catch us on connected TVs.

FIRST ALERT: Why your automated weather app does not match up with the WMBF First Alert Weather App

Have you ever wondered why your weather app automatically downloaded on your phone is not matching up with our WMBF First Alert Weather App?

FIRST ALERT: Cold and windy forecast, WATCHING the potential for winter weather Sunday

We’re giving you the First Alert to a COLD & WINDY forecast ahead as the cold front ushers in another round of cold weather for the end of the week. We’re also watching the weekend forecast closely ...