A series where we methodically and obsessively try new products to tell you if they’re worth it so you don’t have to do all ...

L'Oréal Lash Paradise is the mascara you reach for when you want dramatic lashes that look almost like falsies. With soft wavy bristles that catch fine volume without making your eyelids feel heavy, ...

We’re certainly not afraid of a splurge-worthy beauty buy, but true makeup lovers know that the best drugstore mascaras are the heavy-weight champions of affordable beauty products. Our team of ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Now, it’s enough to have Kate Winslet’s seal of approval on ...

Everyone knows colorful mascaras have been on the rise over the past few years. That's no secret. Our makeup resolution for ...

Every January, I know something special is coming to the drugstore: new mascaras. It's one of my favorite makeup categories to experiment with, since (A) I use mascara every day, and (B) the pharmacy ...

Add Yahoo as a preferred source to see more of our stories on Google. When it comes to mascara, many beauty enthusiasts tend to stick to a few loyal favourite products, rarely venturing away from ...

While everyone deserves the occasional luxury beauty splurge, true makeup lovers know that drugstore mascaras are the heavy-weight champions of affordable beauty products: deserving of top-shelf space ...