Rolex is finally getting into the secondary market. After an initial rollout of its new Certified Pre-Owned program in Switzerland, Austria, Germany, France, Denmark, and the U.K. in December, the ...

Chrono24, the biggest online watch marketplace, said Rolex’s decision to certify its pre-owned timepieces for resale by authorized dealers will boost sales as it legitimizes the secondhand market. “It ...

Many retailers will sell you a Certified Pre-Owned Rolex, but one does so for a lot less than the rest. At the end of 2022, Rolex first announced its Certified Pre-Owned (CPO) program, meaning the ...

Worldwide sales of Rolex watches across secondary market retailers and auctioneers hit $5.7 billion in 2025, according to EveryWatch.

You could be paying more for a new Rolex watch at an authorized dealer in 2025 after used Rolex prices continued falling last year. But rising retail prices could be good news for collectors and ...

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