As we head into fall, the fashion and beauty trends start to change with the seasons! I’ve put together a list of trending ...

Blush sales are blowing up thanks to a TikTok trend called "underpainting," according to NPD Group. But it's part of a larger trend of people wanting to experiment with fun and vibrant makeup. It's ...

Another year of masks, “Zoom” face and excessive screen time appears to have knocked the beauty industry off its axis. In 2021, TikTok – the video platform with a track record of catapulting cosmetics ...