Nike’s swoosh has officially landed on the front of every Major League Baseball team’s uniforms, and many of the league’s fans are predictably not happy about it. Uniforms that have gone unchanged for ...

Inclusivity. If you're a girl and you grew up playing basketball, you most likely purchased boys' hoodies and basketball shorts. For as long as the game has been in existence, there's always been a ...

Yankees fans might not like the fact the Nike swoosh is located on the front of their team’s jersey beginning in the 2020 season, but the sponsor gave MLB a 10-figure reason for including them. Nike, ...

Nike's interest in the blockchain extends beyond buying a digital collectibles startup. The apparel maker has introduced ".Swoosh," a blockchain-based platform that will let members collect and ...

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UPDATE 06/06/23: EA has insisted it will not offer NFTs despite signing a deal with Nike to add "virtual creations" created by a company that works with the blockchain. In a statement issued to IGN, ...

Nike Virtual Studios, the sportswear giant's digital arm, and video game developer EA Sports are partnering together to bring digital creations from Nike's .SWOOSH platform to the EA Sports gaming ...

“Our challenge was to take athleisure then inject our sensuality and fierceness into it,” said Charlotte Knowles of the new Nike collaboration revealed at tonight’s KNWLS show. But were there yoga ...