Alex Esmonde, Buffalo native and founder of swimwear brand Swym, is showcasing her newest collection at the inaugural Fig Fashion Show. The spark of inspiration to begin Swym started when Alex ...

The most significant shift of all may be emotional rather than aesthetic. Caz notes that women are becoming “more comfortable ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." I love a bold, pattern-drenched swimwear lineup—don’t get me wrong—but there’s something undeniably ...

Swimwear trends are constantly shifting, and what was hot last summer might already feel dated this year. As we step into the summer of 2025, it’s time to clear out the old and make room for styles ...

CAROLINA BEACH, N.C. (WECT) - The newest trends and fashion come and go. It’s no different with bathing suits either, even in the same small town of Carolina Beach. A new exhibit for the town’s ...

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Swimming when your time of the month rolls around is a regular issue this time of year, and not all women are comfortable ...