It's called L.O.L. Surprise, and it's THE toy story of the season. Much in demand, it's a little complicated to explain why. So we're leaving that to John Blackstone, who reports our Cover Story: As ...

Moments after hearing about the L.O.L. Surprise! Big Surprise on a Chicago radio station, Crystal Lessner was on the hunt for the popular — and increasingly sold out — toy. But first, she had to ...

If you've been keeping tabs on the hottest toys to get for your kiddos this holiday season, then you're likely already pretty familiar with the LOL Surprise! Dolls -- the millennial-inspired fashion ...

Walk into any toy store and you'll notice sections -- sometimes aisles -- dedicated to the latest collectible trend: Blind bags and surprise packs. Since the mid 2000s, YouTube's "unboxing" videos ...

Toy makers are bringing an element of surprise to the holiday season. Taking a cue from the YouTube phenomenon known as unboxing—viral videos in which people theatrically unpack hot new products— ...