The Super Bowl halftime show isn’t just a break from the football game. It’s become a bit of a cultural centerpiece. In many ways it’s a perfect encapsulation o

OLBG explores the rich fan engagement history of one of the biggest sporting events in the U.S., the Super Bowl.

The culmination of the NFL season, the Super Bowl draws in an audience like no other. It’s one of the biggest sporting events in America, with one in three people across the States tuning in each February.

The Super Bowl halftime show is essentially the biggest concert of the entire year. Sure, it might top out at just 15 minutes or so, but there’s no event with more eyeballs on it than the Super Bowl.