It's all thanks to new restaurants, retail and hotels.

At Whisky a Go Go, the Doors were the house band during the summer of 1966. Bob Marley and the Wailers recorded a live album at the Roxy. Van Halen got their start at shuttered nightclub Gazzarri’s.

It looks like Pono Burger, that Hawaiian-tinged quonset hut set into the neighborhood in Santa Monica, is heading for a second location along the Sunset Strip. While still a ways off, chef Windy ...