Even a big discount needs an eye-catching ad campaign. Ikea's new magazine ad is trying to catch something else. Award-winning Swedish advertising agency Akestam Holst created an ad for Scandinavian ...

A Swedish advertising agency recently came up with a new way to bring in customers for IKEA: pregnancy tests. More specifically, the furniture retail giant's ad encourages women who may be pregnant to ...

Here's one way to stay on budget this year Congrats, it’s a….discounted IKEA crib! In addition to its usual lineup of inexpensive furniture, the Swedish company is now offering their own version of an ...

Ah, Ikea. There’s nowhere we’d rather go for cheap furniture and meatballs with lingonberry sauce. And now that’s not all the home goods store is offering. The latest Ikea ad promises to let you know ...

The ad for a baby crib was featured in a Swedish women's magazine Ikea has a new advertisement that's running in a Swedish magazine and asks women to pee on the page in order to learn about a discount ...

Every product here is independently selected by Mashable journalists. If you buy something featured, we may earn an affiliate commission which helps support our work. In a promotion seemingly straight ...

Great news, Ikea shoppers! Thanks to a new print ad you can find out if you’re pregnant and discover a discount on a crib, Adweek reports. It sounds like a wonderfully pragmatic deal until you find ...