Travel South Dakota’s float in the 137th Rose Parade was awarded the “Americana Award,” which recognizes the “most ...

SIOUX FALLS, S.D. – As South Dakota's visitation rates and related spending keep rising, local small business owners see an opportunity to find their niche in the state's second-largest industry.

A survey from South Dakota Tourism in 2018 found that around 80% of visitors want a Native American “experience” during their ...

Travel South Dakota is hoping for a big 2026 with the America 250 campaign and more visitors traveling to all corners of the ...

AGENCY VILLAGE, S.D. – The South Dakota Native Tourism Alliance became a nonprofit this year and is entering the next phase of its work, five years after it was started by the state's nine Native ...

This story is reported by South Dakota News Watch, a non-profit news organization. Find more in-depth reporting at www.sdnewswatch.org. RAPID CITY, S.D. – The owners of the Fort Hays Old West Town, a ...

NEMO, S.D. (SOUTH DAKOTA NEWS WATCH) -South Dakota tourism continues an upward trajectory, even as the largest annual tourist event seeks younger attendees to ensure its future. The state broke an all ...

Some members of the state’s tribal nations are beginning to slowly embrace visitors as tribal leaders and organizations are reframing tourism as an engine for economic development.

MOBILE, Ala. (WALA) - From roaring motorcycles to thundering buffalo, South Dakota is full of unforgettable experiences. Each August, hundreds of thousands of riders head to Sturgis for the world’s ...

South Dakota tourism officials are concerned that 2025 may see a decline in tourism revenue. While early bookings for some events are strong, concerns remain about spending and the "booking window" ...

Last year, tourists spent over $5 billion in South Dakota — a record for the state. However, this year concerns are growing that tourism will drop off due to economic uncertainty, inflation and ...

PIEDMONT, S.D. – John Carley joined about 100 other business operators in early May for a meeting of the Black Hills & Badlands Tourism Association to preview the 2025 tourism season. The mood in the ...