If you think your small business is too “boring” or “unsexy” to need social media marketing, think again. Here's why it's a ...

Social media marketing is shifting to niche platforms, short-form video, influencer partnerships and AI tools — demanding ...

With limited budgets and high expectations, young brands often need content strategies that move the needle without relying on big productions or paid reach.

TUCSON, AZ - January 14, 2026 - PRESSADVANTAGE - Professor Watson announces significant enhancements to its advertising ...

Organic social media has become a key feature in the marketing strategy for many brands. Over the past three years, investments in the space have grown 79% while 50% of marketers plan on further ...

The creator economy, a sprawling industry worth $150 billion and projected to reach $500 billion by 2030, is not just an evolution of influencer culture but a response to changing audience ...

The initiative marks a clear shift from static, brand led communication to culture native, creator inspired storytelling built for how audiences engage today ...

Social marketing applies principles derived from commercial marketing to initiate and sustain beneficial behavioural change. Its theoretical foundations, developed from seminal works by Kotler, ...

While consumers increasingly expect social media participation from brands, 2025 brings its own set of challenges for marketers. Notably, the second Trump presidency along with shifting feelings ...

Influencer marketing agency Social Soup has launched a new partnership with Ego Pharmaceuticals skincare brand QV. The partnership covers a six-month influence strategy designed to support QV’s ...