TRNDY Social is a next-generation endorsement agency that fuses celebrity talent, linear TV, streaming, social, and ...

From stand-up to lifestyle collabs, these campaigns stood out for visibility and the authentic, seamless way brands were ...

While successful social media campaigns can build awareness, drive conversions and strengthen audience trust, even strong campaigns can fall flat if they miss key details or employ the wrong tactics.

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DENVER — Denver voters are being targeted by a new breed of political campaigners this election cycle as local social media influencers work with campaigns in efforts to sway public opinion on ballot ...

Social media has provided multiple platforms where businesses can brand, advertise and ingratiate themselves with their audiences. A robust social media presence can strengthen your company’s ...

Lysol’s tactic to tackle odors for its Lysol Air product marks a turn from the product’s 2023 launch strategy, which highlighted its status as the first product to receive EPA approval to claim it ...

If the Supreme Court Justices pay attention to Twitter, Facebook, and other social networks as they get ready to decide two major legal cases involving same-sex marriage, they will see a swell of ...

UCB is once again partnering with Sandra Lee — also known as Dr. Pimple Popper — for a campaign focused on elevating the awareness of hidradenitis suppurativa (HS). The drugmaker and healthcare ...

CHICAGO — Dozens of teens from the South and West sides were in the Loop Friday, pitching social media campaigns they created to help tackle gun violence. Many of the teens participating in the pitch ...

Maryville student Anna Kabbes, left, coaxed a friend into a Bob Ross wig (center) and went viral. Maryville University’s Dustin York had taught Communications 327: Social Media Campaigns for a ...