LONDON--(BUSINESS WIRE)--A new study commissioned by global analytics software platform provider FICO reveals work still needs to be done for advanced personalization in UK banks. The Forrester ...

The single customer view (SCV) is a process that has the ability to transform customer data, from many sources, into a structured, clean database, with a single, enhanced record for each individual ...

A member of your IT team comes to you and says, “I think we need to build a system that collects detailed data to the level of the individual interaction, from all our digital channels, to feed our ...

In the age of personalized marketing, having a single customer view (SCV) can be a game changer for your business. It allows you to consolidate data from multiple touchpoints, giving you a clearer and ...

This post was paid for by an advertiser. The Herald-Dispatch newsroom was not involved in its creation. In today’s competitive market, understanding your customer on a deeper level is more important ...

While data and digital marketing have the potential to provide a nirvana when it comes to understanding consumer habits, Jägermeister thinks that creating a single customer view is actually “narrow ...

Everything You Need to Know About Data and Customer Experience, in partnership with Acxiom, is designed to help marketers quickly get up to speed with one of the most important issues in today’s ...

Bank of Ireland to equip call centres with single customer view and voice biometrics Bank of Ireland is spending €34 million to overhaul its call centre operations, providing operators with a single ...

With increasing talk about artificial intelligence (AI) in all corners of the business, including marketing, data is on everyone’s mind. Yet customer data has always been important for businesses to ...

As Chief Executive Officer for Celebrus Technologies, Simon is responsible for worldwide operations and all aspects of sales and business development in order to ensure that the company meets its ...