Jay Velthoven, GM of Steer Smarts in Plymouth, Michigan, wanted to build a 2020 Jeep Gladiator JT for the 2019 SEMA Show, but he didn't want it to look like the other umpteen-hundred Gladiators that ...

Extreme Terrain worked with Barricade Off-Road, Rock Krawler, Rugged Ridge, and Kevin Tetz to create the Project Trail Force Jeep Wrangler Rubicon. They’re going to take it to SEMA and give it away.

Images from SEMA are awash with bling'd out show rigs that are so overdone that most couldn't be safely driven down the road let alone the trail. But not all of these "show cars" are more fluff than ...