Sega will release two new Seiko watch models in Japan in October 2026 to mark the game company's 65th anniversary.

Sega and Seiko have revealed two new collaboration watches in Japan to mark the video game company’s 65th anniversary.

They won't be available until October, but Seiko's Sega-themed wristwatch celebrates the game company's 65th anniversary and they're happy to take your 71,500円 (~$460) already. It's coming in white ...

The announcement of these watches was made in February 2026, although they will officially launch in October 2026. This timeline allows fans to anticipate the release while acknowledging that it still ...

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The two companies have collaborated on a new timepiece commemorating Sega’s 65th anniversary last year. Available in a black or silver finish the watch’s face features the hours in a font matching the ...

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Here is specifically what Sega’s Director of the Board and CFO, Koichi Fukazawa, had to say about Sonic Racing: CrossWorlds: ...