She quickly expanded into shoes, made her Australian fashion week debut in 1998 and opened her first shop in Woollahra in 2005 with its distinctive duck-egg blue façade. Sambag is a case study in ...

Guarding her trade secrets, and a commitment to continually exciting her customers with new product, has helped Sam Wagner turn a little market stall into a thriving retail brand. By EMILY ROSS ...

In relationships, there's the seven-year itch. And in Australian fashion, it seems 10 years is the magic do-or-die number. So Sambag, which is celebrating its 20th year, must be doing something right.

While most international fashion brands look at grand shopping malls for their foothold in Hong Kong, Sambag has chosen Sheung Wan's hip Po Hing Fong neighbourhood as the location for its first ...

Sambag celebrates its second year as Pointe Shoe Partner of The Australian Ballet with the Swan Lake Limited Edition collection, designed by six fresh-faced ambassadors. For a fashion brand, a ...

Sydney-based Sambag's effortlessly chic collection of shoes, handbags and apparel can be spotted on celebrities Nicole Kidman and Naomi Watts. Founder Sam Wagner tells Rebecca Lo the story behind the ...

Fashion brand Sambag, known for being worn by A-listers such as Elle Macpherson, is shutting down after 22 years in business. The closure of the bag and ballet flat brand, which owner and creative ...

Here's a tale about a shoe retailer who learnt not to get to too big for her boots. While the Australian fashion scene is littered with once-flashy, now-failed labels, Sambag has clocked up 20 years ...

Sambag celebrates its second year as Pointe Shoe Partner of The Australian Ballet with the Swan Lake Limited Edition collection, designed by six fresh-faced ambassadors. For a fashion brand, a ...