Kroger Precision Marketing, the grocer’s advertising and data business, announced an expansion into CTV and video inventory channels. “It’s critical to … move into these channels that are increasing ...

Retail media ad spend is big. And getting bigger. The retail media channel is growing quickly, and retailers do not have a playbook to follow when looking to boost sales and increase conversion.

Walmart's advertising business is growing at six times the rate of its overall retail sales. Walmart Connect, the company's U.S. retail media platform where sellers and brands buy sponsored placements ...

Shares have nearly doubled this year following solid performance in the underlying business. I anticipate its retail media segment to grow above 15% until 2026, supported by multiple client wins and ...

In an increasingly fast-paced advertising landscape, AI is no longer a futuristic concept — it’s here and a present-day necessity, giving those who use it effectively a massive advantage. A survey by ...

This past summer, American Eagle made headlines around the world with its “Sydney Sweeney Has Great Jeans” ad spot. Whether you liked it or not, the campaign sparked discussion and, according to ...

Hy-Vee has teamed up with Grocery TV to power in-store retail media for the grocer, according to a Wednesday announcement. Hy-Vee will add more than 10,000 screens to display advertising across more ...

NEW YORK — Home Depot continues to expand the capabilities of its retail media network as the channel surges amid investment from competitors in the retail vertical and beyond. The home improvement ...

Button is expanding into retail media, allowing brands to run e-commerce ad campaigns. CEO Michael Jaconi said that the tool addresses challenges in offsite retail media. Amazon, Microsoft Advertising ...

The next frontier for the ad market isn't on TV — it's at screens near points of sale. Television had long been the key target for advertisers, until tech companies such as Alphabet and Meta-owned ...

Connecting the retail industry with out of home (OOH) could become one of the most ambitious projects the Out of Home Advertising Association of America (OAAA) has attempted to tackle. It now has a ...