Retail media networks use first-party shopper data and retailer ad inventory to target high-intent buyers and generate new, ...

Strong results from Abercrombie & Fitch, Gap, and Urban Outfitters power their stocks, prompting investors to revise their ...

Google gained support from an unlikely partner on Wednesday as Criteo announced a partnership with Google Search Ads 360 (SA360), the company’s enterprise search advertising platform. The deal makes ...

NEW YORK--(BUSINESS WIRE)--EDO, the TV outcomes company, reports new data detailing ad performance across live Thanksgiving weekend football matchups, including Amazon’s first-ever Black Friday game.

Kroger Precision Marketing, the grocer’s advertising and data business, announced an expansion into CTV and video inventory channels. “It’s critical to … move into these channels that are increasing ...

Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. Amazon's latest retail media announcement - offering its advertising ...

The retailer is looking for revenue opportunities in the shift to chatbot-guided e-commerce.

Amazon doesn’t just show more ads per page than competitors – it also maintains coverage across complex searches. Pentaleap’s ...

A growing part of retail media is coming via connected TV (CTV) efforts on those retail media networks that see the combination resulting in strongly engaging customers. “We expect retail media CTV to ...

The test is part of a collaboration between the grocer’s retail media division and NBCUniversal to provide closed-loop measurement that bridges connected TV ads and retail performance.

Ad tech M&A is back, baby. Earlier this month, four major ad tech deals captured headlines in just as many days. T-Mobile bought Vistar Media; ecommerce marketing company Rokt acquired customer data ...