We spoke to a hair expert on the best purple shampoos for blonde and grey hair, with sulphate-free options to brighten and ...

I'd be lying if I said my blonde was natural. I was an almost-bald baby with hair so light my parents were left wondering if I'd ever have hair. I'm now a 30-something adult, who definitely has hair, ...

To pick the best purple shampoo, I started with the bottles that are in my and other PureWow editors' showers. From there, I determined the best features of each and any specific key ingredients that ...

There are plenty of purple shampoos out there, but finding one that's sulfate-free is actually really, really tough. Not to worry, though, because we've done the work for you and rounded up the best ...

Purple shampoos tend to come in a violet bottle, but many users are surprised to find that the formula itself is unmistakably purple too. That's for good reason — purple is directly opposite yellow on ...

If you have blonde or silver hair, don’t you always want it to look bright? Purple shampoos have purple or violet pigments, which neutralize light hair’s brassiness and tone it to restore the original ...

We may receive a portion of sales if you purchase a product through a link in this article. Whether you’ve dyed your hair a shade of soft lilac, deep indigo, or electric orchid, maintaining your ...

Whether you’re a born-with-it blonde or from-a-bottle blonde, you know that brassiness is your hair’s kryptonite. Which is why we regularly suds up with purple shampoo in between visits to our ...

Purple shampoo aims to remove yellow or brassy tones from hair by depositing a small amount of violet pigment on it during a wash. Companies often market it to those with blonde or lightened hair.

Purple shampoo is a color-correcting toner that reduces brassiness and harsh yellowing in blonde, white, gray, or silver hair. If you dye your hair blonde, purple shampoo may help your hair maintain ...