Discover the marketing strategy that has helped Samsung to remain among the list of the Top 10 Best Global Brands for 6 ...

On the surface, differentiating between advertising and promotion can be challenging. Many consumers don't see, or care, about the difference. While the two share qualities and characteristics, there ...

There are as many marketing theories as there are products and services. None work for every product in every situation. Several marketing theories have stood the test of time and form a solid ...

Marketing and sales go together like bacon and eggs. Well, at least they’re supposed to. Once marketing gets people in the door, it’s the job of sales to seal the deal. But in companies where the two ...

Having a promotion plan is a key component of a successful content marketing strategy. There’s more to effective promotion than just sharing articles on social media. Your promotion strategy has to be ...

Explore the principles that turn content from noise into strategy, designed for teams focused on trust, scale, and measurable ...

Businesses with written marketing strategies always outperform those that approach marketing with an ad-hoc spirit. But what if that written marketing strategy is not yielding the desired results?

The chain is launching four new menu items, themed packaging, an interactive app feature, and collectible toys in a bid to ...

HTeaO, the nation’s leading iced tea franchise, announced a significant step in strengthening its marketing organization with ...