We’re streamlining our controls by expanding the “Activity from other businesses” setting to help you manage this new usage ...

Personalization in the service of a real experience is additive. Personalization that substitutes for one is where things ...

Great personalization starts with context. At scale, that context comes from your data, but only if it’s structured, ...

Explore how digital tools are transforming document personalization through automation, AI-driven customization, dynamic ...

Customers want personalization done right. Our survey consistently shows that more than 80 percent of customers want companies to use their personal data to make their experience better. But it also ...

As individuals interact with their world—at work and at home—they produce vast amounts of data on the things they buy and the services they use. Modern, tech-forward companies can gather and analyze ...

While personalization has become table stakes in customer experience, the risks associated with it are becoming harder to manage. “When we first started seeing personalization, people often described ...

Instagram has expanded its algorithm personalization features to its main feed.

A new Excel Copilot enhancement is rolling out that could make the AI assistant far more useful for frequent spreadsheet ...

Modern marketing is all about the use of personalization in business. You see examples of this across the landscape now – companies are personalizing face coverings, T-shirts and Halloween costumes to ...

Pharma personalization is about leveraging approved data, content modules, channel signals and consent to shape what a healthcare professional and/or patient audience is going to get next. It is not ...

Founder and CEO Noura Sakkijha says she knew it would be a success because of the look in her team’s eyes.