One of the cool things about working at a university (and in particular a business school) is having a chance to sit in on presentations by business leaders from an almost limitless number of ...

In the past few years, there's been a quiet revolution taking form, led not by corporations with deep pockets but by solopreneurs. These solopreneurs are nimble, savvy and armed with the most potent ...

There are two primary ways marketers reach customers. Impersonal advertising represents the textbook definition of advertising -- persuasive communication that uses paid media placement to promote a ...

It's the beginning of the year so hopefully attorneys are creating marketing and business development plans for themselves and their firms. I asked my panel what they are doing in terms of 2022 ...

January is often the month when many people make unrealistic resolutions, only to break them in a few weeks. This month could be the first step on a new path, but only as long as your roadmap is ...

Don't miss a MarketingProfs podcast, subscribe to our free newsletter! Despite knowing that people will actively tune out sales pitches and self-promotion, some marketers continue to approach ...

Digital marketing has become an essential marketing strategy. With 40% of the world’s population using the Internet, there is no question that digital marketing reaches customers. But there might be a ...

When it comes to presenting a public image and marketing a financial advisory practice, credibility is still great, but authenticity is the future, according to new research. In an age of wide-open ...