We are so very very excited to share with you an action-packed day as we release our brand new 2019 spring fishing lure: the ...

The Viper Spoon Add your own bait and get ready to set the hook! The Viper Spoon is made for saltwater and freshwater, as ...

Last week I saw come to fruition an effort which has been in the works since 2021. Bottom line: I brought a new fishing lure, called the White Tornado, to market. Being an entrepreneurial and ...

Ethan Albright with a rainbow trout he caught on one of his bio lures; a close-up of the lures fresh out of a mold. Photos courtesy Ethan Albright “I haven’t been able to get out on the boat yet to ...

New to bass fishing? Discover 10 proven tips for beginner anglers—from choosing the right gear and lures to understanding bass behavior. / Kurt Mazurek Largemouth bass live nearly everywhere ...

Striped bass hooked in the New Jersey surf on a T-Hex metal—a variation of the classic diamond jig. Photo Courtesy of Matt Farrell. Metal lures are boring. Scan the pegboard at any saltwater tackle ...

New technology comes to the fishing world about as frequently as most of us change socks, tempting anglers to reach deep into their pockets with hopes of gaining more satisfaction during our days on ...

The sport of fishing is constantly evolving. Keeping up with advances in gear, lures and new techniques can be challenging for even the most ardent angler, but completely overwhelming for beginners.

Big baits catch big bass. It's that simple. But knowing when and how to throw these giant lures isn't as cut and dry. There are specific scenarios where bass respond better to larger baits and are ...