Wed, October 9, 2024 at 6:45 PM UTC Our compulsion for miniatures knows no bounds, so we’re psyched about this Mini Brands advent calendar that hides the cutest surprises. ZURU, the company behind ...

The Mini Brands craze has taken TikTok by storm, with over 5b videos showcasing creative unboxing, trading and customisation of the collectible toys. Zuru ‘s globally popular collectible toy line 5 ...

Ulta Beauty is the latest retailer to jump on the Mini Brands train — a surprise set of teeny tiny toys that look just like real products. The company who makes it is called ZURU, which has partnered ...

Miniature versions of popular products like makeup and toys are growing in popularity. Consumers are drawn to the collectability, affordability, and stress-relieving aspects of miniatures. The trend ...

From Polly Pocket reboots to pint-sized fast-food replicas, mini collectibles have become one of the most powerful drivers in the global toy economy. Their appeal isn’t hard to understand they blend ...