A generation ago, in 2004, I wrote a book that was novel at the time, “Media Relations Handbook for Agencies, Associations, Nonprofits and Congress.” While some texts offered guidance to PR ...

Heather Kelly is the CEO of Next PR, an award-winning, full-service public relations firm with offices across the U.S. For most of my career, public relations has been synonymous with media relations.

Beth Huffman, left, and Dave Poston, right, of Poston Communications. Courtesy photos In today’s crowded media landscape, making a story stand out isn’t just about having a compelling angle—it’s about ...

This position serves as the day-to-day media relations lead for a specific set of regional/state-based organizing campaigns and/or national policy programs and initiatives. Food & Water Watch is ...

The purpose of these guidelines is to ensure all engagements with media representatives on behalf of the University of Colorado Boulder are coordinated by Strategic Media Relations in the Office of ...

I saw a LinkedIn post last week from a CMO claiming PR was “dead” and only about getting on “Good Morning America.” I had to laugh. While this person was busy writing PR’s obituary, the discipline was ...

Establishing a well-known brand can be challenging, particularly when competing for visibility in today’s marketplace. Most entrepreneurs struggle to differentiate themselves and attract their target ...

I hear this question at least once a week. And sure, I can probably make that happen. But if that's where the conversation ends, we're missing the bigger strategic picture. Here's the truth: saying PR ...

Case Western Reserve University remains committed to preserving faculty academic freedom and freedom of expression—for which there is an official university policy—the purpose of which is to promote ...

As Gov. Ned Lamont prepares to seek a third term in office, he will need to replace a key member of his administrative staff. Julia Bergman, who has served as Lamont’s director of media relations ...

Within University Communications, the Media Relations team leads the university's crisis communication response, is responsible for media and other filming requests on campus, serves as the primary ...

Former BAYADA public affairs leader will oversee media strategy and communications to advance the title industry’s advocacy priorities The American Land Title Association (ALTA) has appointed Alisa ...